Sony paid out $60 million for the raw rehearsal footage that was edited into This Is It, Michael Jackson’s big screen farewell. In five days in theatres, the film took in $101 million worldwide. Less than a week and Sony is already turning profit. The North American gate was admittedly light at $32 million, falling short of that projected $40 million it was expected to rake in, but it still edged out the like of Saw IV and Paranormal Activity to be number one at the box office. It also overtook Hannah Montana/Miley Cyrus: The Best of Both Worlds Concert Tour, the highest grossing concert film released in theaters. And now this record holder will be in cinemas for another three weeks, as Sony is stretching its theatrical run in North America. The soundtrack for Jackson’s film is expected to hit No. 1 on the Billboard 200, and that will surely contribute to the demand for the film when it comes out on DVD later this year. Sony is now simply collecting on a smart investment.
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