“Pleasing people. What’s it like? Someone should let me know. Pleasing fans? Is it possible? Let’s find out!” So goes a Jack White blog post as he launches his latest fan friendly endeavor titled The Vault. The job juggling rock icon has strung together a Third Man Records subscription service, which for a $7/month fee, ‘Premium’ members can have access to photos, forums, videos, pre-sale tickets, artist blogs and pay-per-view live concerts of The Dead Weather, The Raconteurs and The White Stripes. While for a tiny monetary upgrade to $20/month ‘Platinum’ members garner access to all this plus a Third Man 12” & 7” as well as an exclusive member’s tee every 3 months! Word is the first month’s goodie bag will include a 180 gram double vinyl of Icky Thump complete with new artwork and mix, and a The Dead Weather 7” featuring a cover of Forever My Queen by Pentagram & Outside by Downliners Sect. So maybe instead of just hollering Jack White for president… We should start the campaign.
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